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In this episode, Wellesley College economist and MyinTuition founder Phil Levine breaks down the difference between sticker price and net price, explaining why most families actually pay far less than the numbers making headlines. He highlights how misconceptions about cost can discourage students from applying and why simplifying the process is essential for improving equity in education.

Phil also shares practical advice for building a balanced college list and describes how middle-income students often qualify for significant aid. He also gets into broader trends shaping tuition, merit awards, and college affordability, and encourages families to make decisions based on true costs rather than headlines.