College pricing has become so confusing that many families assume they can’t afford a four-year degree before they even look at their options. Sticker prices feel overwhelming, award letters are inconsistent, and actual prices are not publicized nearly as widely as the full sticker price.
In this episode, Mark Salisbury explains why college costs have become so opaque and how TuitionFit can help families reclaim clarity and confidence in the process. He breaks down the rise of the high-price/high-discount model, the myths that discourage students as early as middle school, and why understanding true net price is essential for making empowered decisions.
He also touches on shifting attitudes towards standardized tests and how preparation for these tests can help students out with other life skills. Finally, he encourages families to have financial conversations early, and to do so openly, to find success in the college application process.
