Recorded live on the show floor at International Confex, this episode features Felicia, Marketing Director at Cvent, in a conversation about event-led growth and why intentionality is everything.
We cover why smaller, more intimate events are earning a bigger share of attention (if not always budget), how marketers and event planners need to work more closely together, and why the events industry has a blind spot when it comes to speaking the language of the people holding the purse strings.
Felicia also shares a brilliant story about a salesperson who brought a printer to IMEX and why that kind of preparation is exactly what separates average event programmes from exceptional ones.
