to do great work, you need to do bad work first.
a lot of it.
there are no hac ks, shortcuts, or tricks.
there is just applying yourself to your work.
this is true for products, writing, arts, engineering even.
you can think of your ability to do great work as a muscle you are training.
you will start out embarrassed. the first sessions will be hard. and you will want to quit. out of shame, fear, resistance or all of the above.
but this is the part you cannot skip.
all the great creatives went through this.
not just for a few days, but for years.
what amateurs get wrong is they don’t complete the full creative circle.
they create something, but never finish the loop by shipping it to the real world.
you don’t improve by keeping your work to yourself.
you improve by going through the uncomfortable feeling of sharing imperfect work.
this is how you gather real data. and how you make a real vote for the type of person you want to become.
great work requires you to take the identity of someone who does great work.
and this means showing up like a professional, not an amateur.
so, everything you need to know is this:
do work every day.
ship it to the world.
and don’t quit for many years.
your work and the world will show you the direction.
