Description

What if the real reason construction companies can’t keep great people… isn’t pay, or projects, or even the labor shortage—but leadership?

In this episode of Savage Angel, Angela sits down with Ralph Crawford Jr., General Superintendent at Jimerson Underground (Houston-area), for a powerful conversation about what it actually looks like to work for a company where “people come first.”

Ralph shares why he left a well-known large contractor after 13 years to join Jimerson Underground—an underground utilities firm founded and led by Alicia Jimerson, a respected industry leader who’s made history in Houston construction, including serving as President of the Houston Contractors Association (2011).

But this episode isn’t a “feel-good leadership story” (even though it will hit you in the heart). It’s a masterclass in culture: how small human moments create loyalty, how leadership by example changes performance, and why companies that genuinely care become magnets for talent.

Then Angela and Ralph zoom out into the future—AI in construction, where it helps, where humans remain essential, and why the next generation needs one lesson above all: don’t show up just for a paycheck.

What You’ll Learn

• What it’s like working for a woman-led construction firm—and why it matters in a male-dominated industry
• The culture difference between “management” and true leadership (Ralph calls it: leader by example, not dominance)
• The real reason Jimerson Underground retains long-tenured foremen and crews (hint: it’s personal)
• Where AI fits in construction today: estimating, takeoffs, design support—and where the “human touch” stays non-negotiable
• The career advice Ralph lives by: show up early, learn the craft, study the plans, and own the work no one wants
• Why “people-first” companies win in a tight labor market

🔗 Connect with Ralph Crawford Jr.

💼 LinkedIn: Ralph Crawford Jr.