Most founders start their business with passion, not spreadsheets—but eventually, every entrepreneur faces the moment when gut feelings aren't enough anymore. In this episode, we sit down with Ben Cooper, founder of Amplify, who's helped over 100 businesses transform from financial guesswork to strategic growth. We'll dive into why so many founders struggle with their numbers (spoiler: it's not about being "bad at math"), the guitars hanging in his office that tell a deeper story about his approach to business, and how he's helped companies like The Peach Truck and Ranger Station grow with clarity instead of chaos. Plus, Ben's drinking decaf americano while we talk growth strategies—proof that you don't always need the hard stuff to close deals.
