This episode is one I think every small business owner needs to hear! I sat down with Kelsey Reidl, a marketing strategist and entrepreneur who has such a grounded and refreshing approach to building a business.
We talked about what she calls the 3Ms of Marketing — Mission, Mindset, and Main Ingredients, and how each one plays a part in shaping not just your strategy, but your success and sanity as a business owner. Kelsey opened up about her journey from being a multi-passionate creative to carving her own path in marketing, and she shared so many insights that I know will resonate with anyone trying to grow something meaningful from the ground up.
We dove into everything from influencer marketing and community building to the reality of showing up when motivation fades. Kelsey reminded me (and I think all of us) that marketing isn’t just about algorithms or ad spend, it’s about knowing your mission, trusting your mindset, and leaning into the ingredients that make you unique.
If you’ve ever felt overwhelmed trying to do it all or unsure where to focus your energy, this conversation will help you learn to simplify, experiment, and keep showing up!
Learn more about Kelsey here:
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Learn more about Holiday Market by Barbara
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