Summary
Jennifer Johns, vice president at Elevate Marketing Research, shares her journey of career pivots across industries, emphasizing the importance of resilience, self-compassion, and authentic leadership. She discusses how evidence-based decision-making and positive self-talk have been pivotal in overcoming fear and embracing change. Jennifer highlights the role of mentors, therapists, and authentic connections in personal and professional growth, while also sharing practical routines for recovery, such as nature walks and team wellness practices. Her insights encourage leading with authenticity and sharing one's true voice to foster genuine connections and high performance.
Today’s Guest
Jennifer Johns is the Vice President of Strategic Partnerships at Elevate, a division of SmithGeiger Group, where she helps brands use consumer insights to make confident, high-impact marketing decisions.
With a background as a business operator, Jennifer works directly with leadership teams to design research that answers critical questions around growth, positioning, and investment. She partners with organizations across industries, with a focus on home services, legal, and retail, helping them better understand customer behavior and what drives purchase decisions.
Known for her collaborative and consultative approach, Jennifer translates complex research into clear, actionable direction—enabling leaders to navigate market challenges and make smarter, more strategic decisions.
Tune In!
00:00 Journey Through Career Pivots
03:31 Lessons from Challenges and Adversity
06:00 The Power of Self-Talk and Asking for Help
08:18 Navigating Fear and Embracing Change
10:34 The Role of Recovery and Nature in Leadership
13:05 Authenticity in Leadership and Performance
