Ghost dialing is quietly destroying sales performance and most teams don’t even realize it.
In this video, we break down what ghost dialing really is, why it happens inside sales orgs obsessed with dial volume, and how it quietly tanks connect rates, poisons phone numbers, and gives leaders a false sense of productivity. You’ll learn how reps “game” dial metrics, why talk time tells a very different story than dials, and the exact signals that prove ghost dialing is happening on your team.
More importantly, we cover practical fixes: how to spot ghost dialing in your reports, what metrics actually matter, and how to shift your culture from fake activity to real conversations that create pipeline. If your team is hitting dial goals but struggling to connect, this is the wake-up call you need.
Key topics covered:
What ghost dialing actually looks like in real sales teams
Why dial-based metrics are misleading
How ghost dialing damages deliverability and caller ID reputation
Reports and dashboards that expose the behavior instantly
How to refocus teams on completed conversations, not fake activity
