Predictable revenue didn't die, it was killed by The Sales Acceleration Industrial Complex
B2B sales didn’t get easier just louder. In this episode, Ronen Pessar and Ryan Reisert break down the Sales Acceleration Industrial Complex: where it came from, why it’s crippling sales teams, and how companies can finally escape ineffective, quantity-driven strategies.
We revisit the origins like Aaron Ross’s Predictable Revenue and how the message of specialization got twisted into today’s “do more” KPI factory. From business cards and manual research… to AI tools that flood sequencers with leads, outbound has become obsessed with volume over value.
What we cover:
How the Sales Acceleration Industrial Complex was born
The evolution of outbound before data vendors & sequencers
The problem with “just do more” sales cultures
Why automation & tech made it worse
What Google & Microsoft are doing now to fight spam
How to shift back to quality, engagement & real sales
