In this episode, Ronen Pessar and Ryan Reisert break down what really makes an outbound list effective. Forget volume it’s all about quality. Learn how to target the right prospects, apply the “litmus test” for lead quality, and understand why a great list is the foundation of every successful outbound strategy. Whether you’re building your first list or optimizing your outbound motion, this conversation gives you the mindset and methods top sellers use to win.
👉 Topics Covered:
Why list quality beats list size
The “litmus test” for removing bad leads
The role of sales development in outbound
Outbound vs. inbound lead realities
Data-driven list building strategies
🎧 Tune in to master the art of targeting and turn your outbound engine into a conversion machine.
