If you want to grow your gym or studio, book a call directly with Jayme below:
https://fitnessbusinessconsulting.io/businessbrainstorm1
In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses.
Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models.
We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth.
Chapters
00:00 Introduction to gym challenges and success stories
01:58 Why gyms struggle to sell supplements
04:04 Using subscription models to build recurring revenue
09:02 How a rural gym brought back 30 members
11:55 Using challenges to generate leads and increase engagement
15:04 Choosing prizes that motivate members to participate
19:53 Marketing strategies for successful gym challenges
22:53 Increasing supplement sales during challenges
27:03 Turning challenge participants into long-term members
29:58 Building systems for sustainable gym growth
If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business.
Please subscribe for more conversations and strategies to help you build a more profitable fitness business.
