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In this conversation, Jayme Richardson interviews Perry, the ex-head of brand for Paris Hilton and Tinder, and founder of the Pilates Gang. They discuss Perrie's journey from digital marketing to the fitness industry, emphasizing the importance of branding, community building, and overcoming fear in the Pilates space. They also explore the impact of ClassPass on studio owners and the need for authentic connections within the fitness community. The conversation highlights actionable strategies for Pilates studio owners to enhance their branding and foster a sense of community among members.
00:00Introduction to Perry's Journey
02:39The Importance of Branding in Pilates
05:57Navigating the Digital Marketing Landscape
08:59Building Community in Pilates Studios
11:48Overcoming Fear and Embracing Rejection
15:00The Role of ClassPass in the Pilates Industry
17:57Creating Authentic Connections
20:43The Future of Pilates Gang
24:00Final Thoughts and
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