In this episode, Ian sits down with JV Crum III to unpack what it actually means to run a conscious business without drifting into vague language.
JV breaks consciousness into three practical lenses: awareness, visionary insight, and values-driven sustainability, then ties them back to one foundational skill: presence.
From there, he shares a simple 3-step flow formula (be present, be open, let it feel authentic) and explains why “surrendering control” is often the hidden lever behind better decisions, better timing, and better outcomes.
The conversation also explores intuition as a pattern you can learn to recognize, plus how JV thinks about ultra performance as an iterative loop of mindset, strategy, and execution.
If you’ve ever felt like your plans are solid but reality keeps rewriting the schedule, this is a framework-first way to work with the uncertainty instead of fighting it.
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JV Crum’s Links:
- Website: https://consciousmillionaire.com/
- LinkedIn: https://www.linkedin.com/in/jvcrum
- Instagram: https://www.instagram.com/jvcrum
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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting
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Highlights:
00:00 Conscious business lens
01:00 Defining consciousness
04:05 3-step flow formula
09:00 Meditation and presence
16:45 Intuition patterns
22:15 Surrender to flow
32:05 Planning vs flow
41:10 Ultra performance loop
46:15 Why new book
52:40 Live true journey
