Vicki Apodaca brings a fresh perspective to startup growth in the SaaS field, covering negotiating equity, the difference an ownership mindset makes, self-care and initiative.
EPISODE LINKS:
Vicki Apodaca: https://www.linkedin.com/in/victoriaapodaca/
SendTurtle: https://sendturtle.com/
Carta: https://carta.com/equity-management/
SPONSOR:
McKee Creative → Done-for-you marketing systems that create revenue growth and bring real peace of mind. https://mckeecreative.store
OUTLINE:
00:00 Introduction to Vicky Apodaca and Her Journey
05:50 Transitioning from Startups to Growth Roles
11:01 The Importance of Equity in Startups
14:03 Building a Strong Team for Startups
21:33 Navigating Growth and Market Fit
25:30 Understanding Send Turtle's Offerings
28:42 Challenges in Customer Engagement and Retention
38:11 Personal Reflections and Work-Life Balance
43:56 Final Thoughts on Surrounding Yourself with Good People
