Zak Ali, US GM of Finder.com, didn’t take the traditional career path by getting a college degree. However, his full-stack marketing skills and ability to keep pace with change makes him an effective leader.
Zak shares ways that small businesses owners can keep their brands visible in an era of AI search.
Thank you for joining us. Check out our sponsors in the description below.
See below for timestamps, transcript, and to give feedback or send questions to Jo.
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CONTACT JO:
Feedback → give feedback to Jo: grow@mckeecreative.store
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
CONNECT WITH ZAK
LinkedIn → https://www.linkedin.com/in/zak-ali44/
BlueSky → https://bsky.app/profile/zakali.bsky.social
Zak’s “Will AI Search Make You Throw Away Your SEO Playbooks?” on Forbes→ https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2025/11/20/will-ai-search-make-you-throw-away-your-seo-playbooks/
OTHER LINKS
After the show we were talking about Zak’s wife, Cassie’s, handmade Rug Store and it’s gorgeous so I’m sharing there here too … check it out → shop-jubi.com
Claude’s “Keep Thinking” campaign → https://www.youtube.com/watch?v=FDNkDBNR7AM
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TIMESTAMPS
00:00 Zach Ali's Unconventional Career Path
02:47 The Evolution of SEO and Marketing
05:49 Small Business Opportunities in the Digital Age
08:58 The Importance of Authenticity in Content Creation
12:03 Adapting to Change: Skills for the Future
14:45 The Role of AI in Marketing
17:33 Building Trust Through Video Content
20:33 Navigating the New Marketing Landscape
23:32 Advice for Aspiring Entrepreneurs
26:37 Final Thoughts and Future Outlook
