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From $3,000 to Award-Winning: How Being Queer Became Her Competitive Advantage

Allison Harrison started her law firm at 27 with just $3,000 and a laptop. Now she's doubling revenue year-over-year by building a business that reflects exactly who she is: no hiding, no corporate cosplay, just radical authenticity.

In this episode, learn how embracing her identity as a queer business owner became her competitive advantage, why TikTok transformed her team culture (not just her marketing), and the two simple rules that actually grow businesses: be loud and show up.

If you're tired of pretending to be someone else to succeed, this one's for you.

See below for timestamps, links, and to give feedback or send questions to Jo.

🎯 Topics: Authentic marketing | LGBTQ+ entrepreneurship | Law firm growth | Building company culture | Social media strategy

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CONTACT JO:

Feedback → give feedback to Jo: grow@mckeecreative.store

Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/

CONNECT WITH ALLISON

LinkedIn → https://www.linkedin.com/in/alharrisonlaw/

TikTok → @alh_law

AHL Law Group → https://www.alhlaw.com/

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SHOW SPONSOR

Get done-for-you, profitable marketing systems from Jo’s business, McKee Creative → https://mckeecreative.store

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TIMESTAMPS

00:00 From $3K and a Laptop: How She Built a Law Firm from Nothing

02:28 The TikTok Strategy That Built Team Culture (Not Just Clients)

04:47 What Breaks When You Scale Fast (And How to Fix It)

06:47 Coming Out as a Queer Business Owner: The Turning Point

09:22 The Clients Who Found Her Because She Stopped Hiding

11:47 Why Jeans Beat Suits: Creating the Most Approachable Law Firm

14:29 LinkedIn for Referrals, TikTok for Clients: Platform Strategy That Works

16:14 The Moment She Realized She Was "Old Enough" to Lead

18:02 Beyond the Firm: Advocacy Work That Shapes Her Business

19:48 Building What She's Proud Of: Culture, Safety, and Growth