Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in testing creative.
Takeaways
- Consumer subscription is a key focus for Morry, and he emphasizes the importance of optimizing for subscription at first purchase.
- The interplay between different sales channels, such as DTC, Amazon, and TikTok Shop, is a crucial consideration for growth marketing strategies. Brand influence is crucial for effective marketing strategies.
- Finance alignment is essential for effective budget allocation and performance evaluation.
- Human storytelling remains a strong growth lever in marketing strategies.
- Subscription is a significant Northstar KPI for retention and habit formation.
