How do fragmented systems and manual processes hold back B2B ecommerce? In this episode, Jordan Brannon talks with Warren Patterson, CEO and founder of OrderEase to unpack the root causes and offer a remedy to the insomnia caused by disconnected order data, inconsistent pricing, and time-consuming manual workflows in wholesale and retail. From the costly errors, wasted labor, and strained customer relationships created by outdated ordering methods to how digital solutions can streamline workflows, improve margins, and strengthen trading partner connections.