In today's episode of GrowthCast by Shashank, we sit down with Ankur Mehra, a Creator Economist and author of "Pixels to Profits" as we uncover the hidden reality of content creation in the modern world. We dive deep into the metrics of good content, factors important of content growth and the role of AI in content creation.
We also discuss Ankur's book and how his experience shaped the way of looking at content, his valuable experiences from serving in the Indian Army and how founders-turned-creators influence personal branding and mass engagement with the target audience. Watch the video till the end to understand how the top 1% of creators in India are creating a sustainable income model.
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The host Shashank Srivastava is a growth professional with 11+ years of experience across tech, consulting, entrepreneurship and content creation. He has helped several brands scale through smart acquisition, monetization models and full-funnel strategies.
#contentcreator #content #contenttips #contentcreation
Time Stamps
00:00 - Highlights
00:58 - Introduction
01:32 - About "Pixels to Profits"
03:32 - Creator's Differentiating Factor
05:53 - Virality Metrics & Good Content
08:40 - The Book's Title & Chapters
13:18 - Role of Consistency
14:15 - Learning from the Indian Army
16:30 - Creator Economy: India vs Abroad
19:05 - Founders Becoming Creators
23:10 - AI's Role in Content Creation
25:18 - Best Places for Content Creation
27:51 - Conclusion & Outro
