In this episode, Mary Robbins talks about what speechwriters can learn from joke writers. She shares clips from some of her favorite comedians and the techniques their punchlines share with speechwriting, like the primacy-recency effect, the rule of three, and callbacks.
Mary cites research on callbacks from Duke University, which can be found here: https://www.fuqua.duke.edu/duke-fuqua-insights/how-marketers-can-harness-power-of-callbacks
To learn more about Mary Robbins, visit storiedcommunications.com
