Ad fraud is one of the biggest invisible threats facing marketers, advertisers, and growth teams. In this episode of Marketing Spark, Rich Kahn, CEO of Anura, joins the show to explain how ad fraud quietly drains budgets, distorts performance data, and makes it harder for companies to know what is actually working.
Rich shares why fraudulent traffic remains such a persistent problem, how B2B SaaS companies can spot warning signs, and what marketers should do to protect their campaigns, pipeline, and revenue.
For CEOs, founders, and marketing leaders, this conversation is a practical look at the hidden costs of bad traffic and why clean data is essential for smarter growth.
