The conversation covers the journey of Bill Assyri, the owner of Wits frozen custard, from his background in the restaurant industry to the acquisition of Wits and the subsequent growth of the business. It delves into the importance of trust, teamwork, and leadership decisions, as well as the innovation in technology and the relationship with franchisees. The conversation covers the challenges and strategies of balancing technology and people in the restaurant industry, as well as the growth and expansion plans of a franchise. It delves into the importance of customer experience, staffing, culture, and the franchisee journey, along with the integration of technology and vendor selection. The discussion also highlights the significance of work ethic and success in the industry.
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