Doug Rogers and James Kanary welcome Chris Vernaci, Senior Vice President of Growth and Commercial Sales at HART, a health tech startup. The conversation explores Chris's journey from large corporations like Cerner and Oracle to a smaller, agile environment at HART. They discuss the challenges of name recognition in the healthcare industry, strategies for targeting clients, and the importance of team culture and coaching in sales. Chris shares insights on learning from failure, managing expectations, and the future of healthcare data movement, emphasizing the need for seamless data integration to drive innovation in the industry.