Doug and James interview Juan Corona, the Vice President of Sales at Track My Solutions. Juan shares his unique journey from finance to sales, emphasizing the importance of taking risks and learning from failures. He discusses the significance of strategic selling, understanding client needs, and creating a culture of vulnerability within leadership. Juan also highlights the need for a consumer-centric approach in healthcare and the value of hiring for soft skills over experience. The conversation concludes with insights on building a sales team, navigating board meetings, and the future of healthcare.