Lisa Rosenkoetter, Vice President of Growth at Iodine Software, shares her journey in sales and leadership. She started as a telemarketer in college and discovered her passion for sales.
Lisa emphasizes the importance of building rapport and connections with clients and team members. She also discusses the challenges of leadership, including imposter syndrome and having difficult conversations.
Lisa believes in being clear and kind in her communication and focusing on connection rather than constructive criticism. She highlights the need for alignment between mission and margin in the healthcare industry and the importance of innovation and adapting to market changes.
The conversation explores the importance of understanding market opportunities and the need for open communication within a growth team. It emphasizes the value of analyzing why wins and losses occur and providing feedback to leadership and product teams. The discussion also touches on the shift in healthcare IT towards value-based selling and the need to demonstrate the value and return on investment of solutions.
The conversation concludes with insights on leadership, including the importance of continuous learning and growth, and the advice to persevere and ask for opportunities.
