Welcome to Season 2 of Business & Brews with Matt Pierce!
Today's episode features a conversation with Will Yarbrough, CSO of Arcoro, covering his journey into sales, the characteristics of successful salespeople, the use of AI in sales, and Will's superpower and excitement for 2026.
Key Takeaways
- Curiosity and becoming an expert are key to successful sales.
- Trust and rapport with prospects and team members are crucial for success in sales and leadership.
- AI can be used for research, training, and as a knowledge base for the sales team.
Key Chapters
- 00:00 Introduction & Launch of Season 2
- 05:37 Arcoro's HR SaaS Solutions and Impact on Construction Industry
- 18:00 Characteristics of Successful Salespeople and Interview Process
- 24:25 Utilizing AI in Sales Enablement and Skill Sharpening
- 33:12 Evolution of Superpower and Building Trust in Sales and Leadership
