Episode Summary:
In this episode of The Future-Ready Advisor, host Sam Sivarajan welcomes Merle van den Akker, an active voice in behavioral finance. Broadcasting from Sydney, Merle provides a detailed exploration of how deep-seated human behaviors and biases affect financial decision-making. With her extensive background in behavioral science, she offers a treasure trove of insights that can revolutionize the way financial advisors interact with and advise their clients.
Key Quote from the Episode [6:05]:
"No, it is very, very recent. That's why I get this question all the time. People are intrigued by the evolving role of a behavioral science manager." - Merle
Topics discussed in this episode:
Resources mentioned in this episode:
Episode transcript:
Access the full transcriptfor the whole conversation on the growing role for behavioural finance in financial services.
