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Description

Summary

In this episode, Amanda Verner Thompson sits down with Andy Turner, founder of Turner Financial, to explore what trusted advisory really means in an AI-driven world.

Andy shares why he recently aligned part of his business with a larger platform—not for convenience, but to scale education, deepen mentorship, and stay true to a client-first philosophy. Drawing on decades of experience, he explains why product-first thinking continues to fall short, how advisors can step off the “conveyor belt,” and why holistic, tax-aware planning matters more than ever.

The conversation also revisits hard lessons from the 2008 financial crisis, introduces Andy’s concept of the “Goldilocks zone” leading into retirement, and examines where technology and AI can genuinely help advisors—without replacing human judgment.

This episode is a candid look at how trust, education, and thoughtful decision-making create long-term value in moments that matter most.

Takeaways

Why trust and education—not products—are the foundation of effective advisory

How advisors can move from transactional thinking to holistic planning

The “Goldilocks zone” before retirement and why timing matters

Lessons from 2008 that still shape risk and planning decisions today

How AI can amplify advisory work without replacing human judgment

Chapters

00:00 — A career inflection point and why now

06:35 — From product-first to holistic planning

13:02 — The “Goldilocks zone” before retirement

18:14 — Lessons from 2008 and managing risk at the wrong time

27:15 — Vetting a transition and staying true to core values

 

Turner Financial Contact

www.peakprofinanicial.com

www.turnerfinancial.biz

https://www.linkedin.com/in/andy-turner-415ab92/

 

Learn more about Madison Advisory AI:

https://www.madisonadvisory.ai/