Founders need to understand what a brand is and how it is developed and formed. A brand takes time to develop and cannot be fully formed until your core team is in place and you have introduced your product or service broadly.
In this sprint, Ben and Derek challenge you to start thinking about the branding process so that you do not make any naïve missteps along the way.
This is not a one and done exercise, as a brand will develop and evolve as your enterprise forms and its products or services are introduced and evolve.
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