In this episode of Fast Forward, we sit down with David Arato, founder of Lexicon Legal Content, a specialized content agency helping law firms navigate AI, SEO, and the changing world of digital marketing. 🎙️ We dive into • How Lexicon Legal Content started and why David left traditional practice • The real impact of AI on legal work, from hallucinations to malpractice risk • Why the verification paradox is reshaping how lawyers and marketers use AI • How AI is changing the associate model, billable hours, and legal careers • What makes legal content actually rank in 2025 instead of getting buried • The biggest myths attorneys still believe about SEO and content • How to balance efficiency, critical thinking, and ethics when using AI • Why in person networking still beats cold outreach for agency growth 👉 Learn more about Lexicon Legal Content: https://www.lexiconlegalcontent.com 👉 Connect with David on LinkedIn: search “David Arato Lexicon Legal Content” If you care about law, AI, content, or building a niche service business in a shifting landscape, this episode will hit home. ⸻ 🔔 Subscribe for more founder stories, creative breakthroughs, and conversations with the people building what is next. 🎤 Hosted by Jeffrey Mailey 📍 Fast Forward Podcast ⏱️ CHAPTERS 00:00 The Origin Story of Lexicon Legal Content 01:44 The Impact of AI on Legal Practices 06:52 Navigating the Verification Paradox 10:22 The Future of Legal Work in an AI World 14:48 The Learning Curve in the Age of AI 17:51 Balancing Efficiency and Critical Thinking 19:00 Debunking Legal Marketing Myths 23:29 The Future of Legal Marketing 27:41 Networking in a Digital Age 31:55 Outro and Where to Find David
