Expectations can destroy trust faster than any business mistake. Scott and Big G discuss why unmet expectations create resentment, how marketing hype sets you up for failure, and why taking action matters more than consuming knowledge.
In this episode, you'll learn why marketing promises create dangerous expectations, the real cost of misaligned expectations in business, how to manage the input-output cycle effectively, and why acceptance is your superpower in leadership.
Big G shares spending $19,000 on marketing that delivered only one client. Scott explains why reading books without taking action is just entertainment, not growth.
Key insights: Clear communication prevents resentment. Emotional attachment to outcomes kills flexibility. Building community creates resilience when expectations aren't met.
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