Key Takeaways:
1️⃣ Go deep before you go wide
Trying to be everywhere at once spreads founders thin and kills momentum. Haylee’s approach with Fabric was to anchor in Colorado first, learn the market, and earn real traction before expanding. Focus creates signal, not noise, especially in complex and regulated businesses.
2️⃣ You are not disorganized, you are overloaded
Startup chaos is rarely a character flaw. When three people are doing the work of twenty five, things will slip. The fix is not perfection, it is communication, prioritization, and giving yourself the same grace you would give a teammate.
3️⃣ Get out of your own way
Most founders are blocked by mindset, not capability. Haylee’s biggest realization was that no one has the secrets and everyone is figuring it out in real time. Progress comes faster when you stop waiting for permission and start trusting your ability to learn as you go.
Timestamps
00:14 Welcome and meet Haylee Jordan
01:18 From brand studios to entrepreneurship
03:04 Entering the CPG and beverage world
04:17 How Fabric came to life
06:04 Mission, mental health, and giveback
07:37 Navigating THC regulations
08:54 Why Colorado comes first
10:16 Wearing many hats as founders
11:50 From idea to store shelves
14:27 Learning grace in startup chaos
17:55 Founder mindset and self discovery
21:39 Life, fear, and creativity
23:25 Seeing Fabric on the shelf
27:13 What the next year holds
28:56 Getting out of your own way
30:53 Advice that shaped the journey
33:02 Life beyond the business
38:25 Fundraising and growth reality
40:46 Where to connect and learn more
Want to follow Haylee’s journey as Fabric continues to grow and evolve. You can connect with her directly and learn more about Fabric below.
Website: https://drinkfabric.com/
LinkedIn: https://www.linkedin.com/in/hayleejordan/
Instagram: https://www.instagram.com/drinkfabric/
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