The Best Thing
Jen Selter launches a protein bar.
The Countdown
Julius and Lippe Taylor's State of Influencers Report 2019
In answer to “When working with brands, what’s the biggest challenge?” 52% of all respondents selected “Negotiating value exchange.” The good news is that just 18% felt brands are too controlling over creative direction.
What Sherlock Holmes Knew About Attribution Modeling
Aron, of Relatable, and then Google found out that for every person who is clicking on the tracking link of an influencer video on YouTube, there are 4 more people who are not clicking but still download the game within four days after watching.
Klear surveyed more than 2,500 different types of influencers across three major social networks (Instagram, YouTube and Facebook), in order to gain some perspective on what they're charging for sponsored content.
Kellogg's is now using influencers like creative agencies
This doesn’t mean handing over full control to the influencers, but using their insights, knowledge and creativity to inform campaigns.
Brand managers at Kellogg’s are being trained so that they can spot the right influencers for their briefs as well as use a mix of qualitative and quantitative metrics to monitor their effectiveness.
The rise of the Granfluencer
Almost three-quarters of Instagram influencers are thought to be under-35.
42% aged 18-24
the top 10 senior influencers on Instagram had seen a 24% increase in followers since September 2017.
Featured Grandfluencers
What’s Not In the Newsletter
All that jazz about tfue suing Faze Clan. My opinion in this matter is extremely unknowledgeable. Looking forward to seeing the outcome of this and how it impacts contracts in the state of California moving forward.
