Welcome to the audio version of Influence Weekly created by your editor, Andrew Kamphey
This week’s issue #82 is here: https://us12.campaign-archive.com/?u=ce8a5e698082549514fb4fde2&id=9d5c3568fa
I’ve written some show notes below.
Fashion Influencer Survey
* Influencer’s Influencer: Aida Domenech - @Dulceida
* Pinterest Ranks 2nd for favorite social media platform for inspiration and ideas
* 3rd was 21 Buttons, new to me.
* Most popular Male Influencer: @Princepelayo
The State of Instagram Marketing 2019 - Part 4: Instagram Analytics
* In response to the question ‘How useful do you find Instagram’s native analytics data for your strategic planning?’, the majority indicated that they’re only ‘Somewhat’ useful for their purposes.
* Exactly why I created CreatorGrowthLab.com
Brands are putting 'Instagram content' on their own sites
* According to Curalate, when brands bring Instagram or lifestyle content to their website, consumers spend 250 percent longer on the site. And consumers who view the content convert at a 140 percent higher rate than shoppers who don’t.
Transgender Creators Find A Home On YouTube But Challenges Remain.
* Creator Reed Wetmore said YouTube has been a “lifeline” for the trans community.
* Darnell Motley, researcher for LGBTQ health at the University of Chicago’s Ci3 initiative, is concerned that demonetization could discourage trans creators from continuing their work on the platform.
* Ash Hardell: “For YouTube to age restrict a video, it cuts [young people] off from important education,”
* Ty Turner, a trans creator, said YouTube was where he learned “what being trans was in the first place.”
* Aaron Ansuini, a trans creator who discusses disability, mental health and art on his YouTube channel, said posting on the platform has helped his self-esteem and confidence.
* YouTuber Kat Blaque says “Being monetized is a blessing, it’s not a guarantee,”
YouTube Invests In Augmented Reality For Beauty Influencers
* In testing, YouTube found that 30% of viewers tried the AR Beauty Try-On feature and spent roughly 80 seconds virtually trying on lipstick colors. MAC Cosmetics will be the first brand to use the AR Beauty Try-On.
Steller's Travel Influencer Digital Tour Leaves Irish Eyes Smiling
* Content for the updated experience, A Digital Day in the Life of Ireland, was shot on April 28, led by a group of prominent non-Irish social-media influencers whom Steller recruited through CreatorIQ, a Los Angeles influencer-marketing platform that tracks millions of influencers and the performance of their deals with brands.
Instashop: How Instagram wants to ‘connect the dots’ from users to retailers
* Adam Mosseri stressed that shopping was a long-term plan that would require significant infrastructure. Instagram needed to work with payments providers in each country, for example. Buyer-protection features and inventory systems management integration would also need to be introduced, he said.
Headlines of the Week
* Bytedance gathers 1 billion monthly users across its apps
* Cameo Raises $50 Million In Series B, Has Hosted 275,000 Video Shoutouts In 2 Years
* Takumi Expands to 8 countries, adding 5 new countries.
The Headline that Didn’t Make the Cut this Week
* The influencer's Surprise wedding... deck attached.
