Talking points is the podcast guest hosted each week by a different agency in the influencer marketing space. They cover the topics and news in Influence Weekly as well as share their own experience working day to day in the industry.
Today’s Guest Hosts are Justin and Sean from Trending Family.
Follow along as they use Edition #106 as the Talking Points.
Justin and Sean discuss the things that stood out to them on Influence 100. They also discuss Groceries, India, TikTok. Justin points out a missed opportunity in a Campaign. Athletes need to up their game, Justin and Sean point out.
Show Notes
Influence 100
* Creators are susceptible to the whims of the platforms.
* Incumbents are waking up to Influencer Marketing.
Justin Moore and Trending Family do show up on the Watchlist. Check out their Podcast: “Sponsored Post”. Here’s the episode he interviewed me, Andrew Kamphey
Grocery Influencers
* Exciting to see bloggers up their game and get into video.
* Really great first step to work with with these niche content creators for businesses who want to get into IM.
India
* Massive numbers and great place for businesses to jump into.
* TikTok: For brands who are willing to invest into something more speculative, the rewards are aplenty.
VistaPrint
* Justin points out a missed opportunity in this campaign: showcasing Rosanna in the new landing page they are pushing the consumer to.
Athletes
* Athletes may have been influencers before “influencers”. And now may have to up their content game, their engagement game. Getting beyond just endorsements and use of their likeness.
Make sure to check out Sponsored Post, a podcast by Trending Family.
Quick reminder that paid subscribers get special content and many times they get it early. Influence 100 was sent to paid subscribers a week early.
