The Best Thing:
An all-purpose tool to track your growth. I’m creating this for influencers, creators, anyone who wants to growth hack their way to more fans. This is the ultimate growth hacker tracker.
Part growth tracker, part School. Not only can you track what you do, you can learn what to do to grow.
If you know someone with an Instagram who wants more followers. Tell me about http://creatorgrowthlab.com
The Countdown
5 Gen-Z influencers you need to know
Now blocked by Digiday behind a paywall for Digiday Plus members.
Patrick Starrr: Influencer and now Influencer Manager
Over the past year Starrr has formed a management agency, The Beauty Coop, and has signed on seven up-and-coming influencers and personalities. Among them are Zackary Vang, Cohl’s World, and Jose Jimenez, aka @laviedunprince.
Amazon wants influencers to help it sell clothes
On Wednesday, the company launched its first fashion collection created by a social-media influencer — Paola Alberdi, a stylist with 1 million followers on Instagram. The collection includes dresses, blouses and other clothing items that will only be available on the Amazon app and website for 30 hours.
G2's State of Social Media Marketing Report 2019
* Facebook and Instagram are the most popular social media platforms for marketers
* Snapchat’s introduction of a more affordable offering encouraged small advertisers to hop on board
* Keep an eye out for brands using micro-influencers in 2019 and beyond
New Altimeter Research Report Advises Marketers to Spend 25% of Budgets on Influencer Marketing
Gerber, actually used influencers to generate sales lift.
Gerber’s Lil’ Beanies attributed a 5% sales lift to influencers sharing stories and content about their children enjoying the Lil' Beanies snacks, as well as offering coupon codes and discounts to followers.
The Key Takeaways
* Allocate the right budget: 25% is suggested
* Pay for Guarantees: Don’t just work with estimates or Averages
* Test and Learn: Use Influencers to test audiences as well as creative.
* Repurpose: Make sure you pay for the rights to use the work again.
Under the Radar
Buzzy Lifestyle Vlogger Hannah Meloche Launches Jewelry Upstart 'Starlite Village'
The 18-year-old is the proprietor of Starlite Village, which will vend jewelry, accessories, and apparel. The brand serves to build on a handful of jewelry collections Meloche launched last fall alongside OK1984, which sells contemporary accessories alongside top lifestyle influencers.
* There are more revenue streams available to influencers every week.
A mobile-first video platform for ‘how to’ video stories, has opened itself up to branded content, with the launch of Tick Studio, an in-house creative agency dedicated to producing content for brands.
* Along with Tingles shows the advent of YouTube Unbundling.
* See CBInsight’s Craigslist unbundling graphic.
Not in the Newsletter
Influencers you don't follow will soon be in your Instagram feed
Businesses will be able to place these ads in the Instagram feed in the coming weeks and in Stories in the next few months.
