Description

In this episode, I talk about the overlap and interaction between branding and communications (aka 'Commz'). I take a look at how these two fields relate and interact with each other, and how they help build more effective brands.

Topics:

• Communication = sender --- signal ----- receiver --- feedback
• The 2 layers of branding: instant signaling and long-term recognition
•  The medium is the message
• Hyper targetting vs mass media marketing
• Brand is the collective perception of your product or service
• Instagram products that aren't brands
• Paid Attention by Faris Yakob
• Distinctive assets

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