In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.
* What defines such a market?
* What can we learn from them?
* What are the implications for marketers?
* What does it mean for small brands?
* Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C
Important links
* You can find the paper we discuss here
* The Ehrenberg-Bass institute
* Byron on twitter
* The latest BS show
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
