Description

We talk about:

• The shift from Gin Lane to Pattern Brands
• How Hims, a great identity project by Gin Lane, created a certain 'style'
• Purposeful brands and some of the nonsense around 'why'. 
• A funny comic showing the problem with going to high up the brand ladder
• The four pillars for building your own company: Process, business, consumer, brand.

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs.