Description

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.  

We talk about:

• The studio: WeWantMore
• The rebrand case for Neuhaus, a Belgian chocolate brand
• How they went from brand strategy to packaging & identity design
• How it impacted the sales for Neuhaus
• The Effie case study 

There is also a video version of this interview, with more visual and supporting material. Feel free to check it out at my Youtube channel.