In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.
It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:
- When it's time for a brand to shift
- Brands that did not shift in time
- How we as designers can help clients shift
- The evolution of branding, marketing and advertising
- If you are interested, check out Allen's book: Shift ahead
You can find out more about Allan on his LinkedIn page.
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