Description

In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.

It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:

• When it's time for a brand to shift
• Brands that did not shift in time
• How we as designers can help clients shift
• The evolution of branding, marketing and advertising
• If you are interested, check out Allen's book: Shift ahead

You can find out more about Allan on his LinkedIn page.