In this episode, I talk with a former client and entrepreneur Peter Van Praet. Peter founded 'Bavet', a successful fast-casual chain in Belgium (10 restaurants and counting). We talk about the importance of branding, how to build a brand and how creative agencies could win more clients.
- The importance of people: how to attract employer and keep them excited
- Inhouse VS outhouse creative
- How agencies can become better at serving their clients
- The importance of branding and marketing
- How to keep branding fresh
- How a brand evolves
As always, I would really apreciate a rating on Itunes.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
labmarcel.substack.com
