In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.
Talking points:
- differentiation
- the halo effect (book)
- how brands grow (book)
- building distinctive brand assets (book)
- category entry points
- whopper ad
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
labmarcel.substack.com
