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Watching two giants of legacy Hollywood try to force a partnership because they are terrified of being left behind is deeply embarrassing.

Paramount and Warner Bros. trying to merge isn’t a strategy — it is very pickme energy.

They are desperate to build a mega-studio because younger audiences have moved on from cable and theaters.

But the Writers Guild and twelve states just put the entire relationship on pause.

The lesson is simple: you cannot fix a dying brand by marrying another fossil.

If you do not know how to make content people want to stream, maybe start with a YouTube tutorial. It’s a lot cheaper.

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