Watching two giants of legacy Hollywood try to force a partnership because they are terrified of being left behind is deeply embarrassing.
Paramount and Warner Bros. trying to merge isn’t a strategy — it is very pickme energy.
They are desperate to build a mega-studio because younger audiences have moved on from cable and theaters.
But the Writers Guild and twelve states just put the entire relationship on pause.
The lesson is simple: you cannot fix a dying brand by marrying another fossil.
If you do not know how to make content people want to stream, maybe start with a YouTube tutorial. It’s a lot cheaper.
Next question🍸
Thanks for viewing Shhhh PR! Subscribe for free to receive new posts and access our briefings🍸