"A meatball sundae is messy, disgusting, and ineffective. It's the result of combining two perfectly good items that don't go well together." Seth Godin
In this conversation I had with Seth Godin back in 2008, we talked about how we can AVOID the meatball sundae, the title of and topic of a book he published 10 years ago, that is STILL relevant today. I hope you enjoy it.
Get a copy of Meatball Sundae on Amazon, for about the price of 10 meatballs are a really good sundae. Just don't eat them together.