Want to know how to influence people - ethically - to help you sell more, lead better and have better relationships? Join Phil as he talks to Brian Ahearn, one of only 20 Cialdini certified trainers as he shares thoughts from his fascinating and useful book Influence PEOPLE. Would understanding how people typically think and behave before you engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Influence PEOPLE explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery. You can find Brian Aheran here and purchase his book Influence PEOPLE here.
