Michael F. Johnson is an author, a podcaster, an expert in the book publishing world, and one of my favorite mentors. Each week, his podcast Common Sense Comments, makes me think about business in a new way, in 4 minutes or less.
His book Kill the First Tiger is the fastest book I have ever read. Each chapter takes less than 3 minutes to read, though I encourage you to read and implement a chapter a time for your business.
This conversation is no different, though we go a little longer than his usual podcasts do.
About Michael F. JohnsonMichael is an author, a consultant and a speaker, offering businesses a common sense look at what's not working to better help them get going so they can do what does work. His insights are as brief as they need to be, though don't mistake that for a lack of depth on his expertise. Few people can be succinct, and get right to the heart of the matter.
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