Description

A question I get from a lot of clients/students is how to use and find images for their website or sales pages. Can I use pictures of books and tea (because that's what I love) if that has nothing to do with my content? I have so many thoughts on how to and why I believe in using imagery in your marketing. Especially if you're a creative person or value beauty like me. 

Using imagery in your branding or marketing is powerful because it can convey your message in a way that some words can't. But if not used correctly, it can have a powerfully negative effect which can not only detract from your message but also turn potential new clients off. 

In this episode, you'll learn: 

• My philosophy for using images in your marketing and how to do it authentically 
• The top mistakes I people make and I suggest instead 
• Where to find beautiful images to use on your website and sales pages that help capture the emotion you're trying to convey, and
• How to compress your images so they don't slow your load times on your website. 

Links and resources mentioned in the show: 

• How to Authentically Use Visuals to Engage Your Audience [blog post] 
• George Kao, Authentic Business Coach
• Canva Pro
• Unsplash.com 
• How To Create a Brand Inspiration Board Using Pinterest
• Tinyjpg.com

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kristabauer.substack.com