I had a great time participating in a panel on go-to-market strategy for open source companies at Kubecon StartupFest, hosted by Dave Zilberman at Norwest, Erica Brescia at Redpoint, and Jesse Robins at Heavybit. I represented the “sales” perspective, alongside “community whisperer” Jono Bacon at Community Leadership Core and “wunderkind marketer” Adam Frankl at Alchemist Accelerator and Dev Angels. I’m republishing our discussion here. We covered topics such as:
* If you’re a technical founder, how do you build your skills in selling?
* If you’re an introvert, how do you become your company’s Chief Evangelist?
* What is the value of founder-led selling, and when does it make sense to hire an AE? And a VP Sales?
* How do you determine your pricing and packaging strategy early on?
…and many other questions.
You can listen to the conversation or else read the lightly edited transcript below. Enjoy!
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